About Us
It all started with a soft dream.
I’ve always been drawn to softness — not just in fabrics, but in life. I studied business at the American University in Cairo, and while I loved what I learned, there was always a small voice inside me whispering, “There’s more you’re meant to create.”
I used to look for loungewear that made me feel elegant at home — not just cozy, but beautiful. I couldn't find it. So I made it.
I started Shada with four simple pieces. They weren’t flashy — just soft, graceful, and full of quiet confidence. And when the world slowed down during the pandemic, I realized how much we all needed that same softness, inside and out.
Shada became more than just homewear. It became a way to say to every woman: “You are enough. Even in your quietest moments.”
It all started with a soft realization.
There were so many pajamas out there. Some cute, some comfy. But something was missing.
We longed for something that felt elevated, something that brought together comfort and elegance in the most effortless way.
That longing became Shada Homewear. A space where women could feel wrapped in softness without letting go of their sense of style.
Where every piece is a small luxury, a daily whisper that you deserve to feel good in your skin not just on special occasions, but in your everyday rhythm.
When the world slowed down during the pandemic, our pieces became even more needed.
They became a companion. A way for women to feel grounded, graceful, and beautiful — even in the stillness.
Where Comfort Meets Confidence
Our Mission
To gently wrap every woman in pieces that feel like home — soft, soothing, and filled with quiet elegance.
We design loungewear that doesn’t just dress the body, but comforts the soul...
Because we believe feeling beautiful starts from within, and comfort is where confidence begins.
Our Vision
To reimagine homewear as a tender daily ritual
A way for women to feel cherished, graceful, and effortlessly themselves, even in the stillness of their own space.
Shada isn’t just what you wear — it’s how you choose to feel.